The name came to me like most good things do: after a long walk. I was in a season of transition, clear on what I didn’t want but still uncertain about what would take its place. There was a deep knowing, quiet but certain, and alongside it, a curiosity I was learning to trust. I wasn’t rushing or stalling. I was just moving. Listening more closely and paying attention to what felt like mine.

One night, I was rewatching an old season of America’s Next Top Model when a judge called a contestant’s portrait “so pedestrian.”
It was meant to dismiss her—plain, unimpressive—but it struck something in me. We are all pedestrian. We walk through our lives, step by step, making meaning as we go. That word stayed with me. It reminded me that function is a form of beauty. That joy and utility can live side by side. That style is not just what we wear, but how we move through the world. The Fab Pedestrian gave me language for that. It let me reclaim a word and make it meaningful.

I’m Nigeria, a brand strategist, storyteller, and stylist based in the Bay Area. I work with people and brands who want to show up in authenticity. Founders, creatives, operators, and execs in motion, stepping into new seasons of leadership, visibility, or self-definition.
I help shape where identity meets expression. Whether I’m refining a personal brand, crafting an influencer strategy, styling a client, or building executive presence from the inside out, my approach is always the same: What feeling do you want to leave behind?

Over the past 7 years, I’ve led brand campaigns at unicorn tech companies, launched community programs in 8+ markets, and helped operators and leaders step fully into their public voice. But the work I’m proudest of is helping people feel seen and see themselves more clearly. Now, I work with startup founders, VC investors, and cultural leaders on building authentic and resonant community experiences, narrative strategies, and brand visibility.

You can find me on Substack, The Fab Pedestrian, where I write essays on brand, culture, and becoming. Or on Pinterest, where I gather visual breadcrumbs for a thoughtful, beautiful life.

As bell hooks wrote, the everyday is where the sacred dwells. That’s the heart of this work, and the life I’m building.